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Sustainable Italian Porcelain for a Lasting Legacy.

Green Hydrogen-Powered Plant

Located in Italy, the ceramics plant where Story Surfaces slabs are produced is the first in the world to fully integrate green hydrogen into its energy supply.

This revolutionary technology blends hydrogen and natural gas to fire the kilns that create our porcelain slabs, reducing reliance on fossil fuels.

It’s a bold step toward decarbonisation, setting a new standard for sustainability in the ceramics industry.

Circular Production Approach

Our factory also utilises a circular production model, where solar energy and rainwater collection systems support the entire production process.

Rainwater is harvested and used to generate hydrogen through electrolysis, which powers the factory’s furnaces, and the energy is replenished from photovoltaic systems installed on-site.

This closed-loop system minimises resource consumption and maximises efficiency.

Materials & Recycling Initiatives

Our porcelain slabs are crafted using natural, high-quality raw materials that are responsibly sourced and 100% recyclable at the end of their life cycle.

Whether it’s the Marbled Calacatta Antique | Strictly Ballroom or the Aereo White Alpine | Corvara, each slab not only elevates your space but also contributes to a more sustainable future by reducing waste and reliance on non-renewable resources.

Cradle to Cradle Certified

Story Surfaces products have achieved Cradle to Cradle Silver Certification, demonstrating their compliance with the most stringent sustainability standards.

This certification evaluates the health of materials, product circularity, renewable energy use, water stewardship, and social fairness.

Our slabs contain up to 40% recycled material, ensuring that resources are responsibly reused throughout the manufacturing process.
Green Hydrogen-Powered Plant
Circular Production Approach
Cradle to Cradle Certified
Lower Environmental Impact

Durability and Long-Term Value

The longevity of our porcelain slabs reduces the need for frequent replacements, which, in turn, lowers material waste.

Unlike other bench top materials, our slabs do not require frequent resealing or chemical treatments to maintain their appearance, which minimises the use of harmful substances and reduces long-term maintenance costs.

Sustainable Manufacturing Processes

Our Italian partner operates one of the world’s most advanced ceramics production facilities, powered by green hydrogen—a pioneering step in decarbonising the industry.

This renewable energy source significantly reduces carbon emissions, making the manufacturing of our slabs more environmentally responsible.

Less Environmental Impact

Our commitment to sustainability extends beyond manufacturing into the core design of our products.

Porcelain stoneware is not only known for its durability but also for its ability to last decades, reducing the need for frequent replacements and contributing to lower waste in the construction industry.

Additionally, the low porosity of our slabs means they resist stains, scratches, and wear, requiring fewer harsh chemical cleaners for maintenance.

Energy-Efficient Manufacturing

The Italian factory where Story Surfaces slabs are crafted integrates state-of-the-art kilns,
capable of using a mix of hydrogen and natural gas, which drastically reduces methane emissions.

This transition to hydrogen-ready furnaces cuts CO2 emissions and paves the way for a future where the facility will run on 100% green hydrogen.

Water & Resource Conservation

Water is a precious resource, and our manufacturing partner takes care to recycle and reuse water wherever possible in production.

From rainwater collection systems to internal water recycling during slab production, water stewardship is embedded into our practices.

By harnessing renewable energy and water resources, Story Surfaces aligns with the highest standards of water management and sustainable energy use.

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